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Ludwig Enterprises is positioned to become a new driving force in the digital radio revolution and the new leader in high quality FM digital radio broadcasting.
There is a thirst from a new immigrant population to receive content specific radio broadcasting in their native languages and a thirst for new advertising sources to reach this population.  Local providers, catering to these consumers on a much-regionalized basis, have historically served this segment of the U.S. population. Ludwig intends to change the old model.

Ludwig is establishing a totally new medium to reach this population.  This will be the first ever-national ethnic broadcasting network. In unprecedented fashion, with cutting edge technology and with the implementation of a national network, Ludwig subscribers will be able to access any one of fifty channels in major cities in America. Each channel will have access to local as well as national broadcasting and advertising.

 Existing satellite radio subscriber numbers have demonstrated the popularity of high quality digital subscriber radio. On the heels of the paths forged by SIRIUS and XM, Ludwig is ready to capture new subscribers forgotten about or bypassed by current broadcaster or HD radio. Recent figures show that anywhere from 10 to 12% of the US market is foreign born or has ethnic ties to another country.  Ludwig’s market focus and business model will allow it to garner a greater share of the HD radio market than the industry pioneers. Whereas SIRIUS and XM reached an under-served market, Ludwig model will reach both the under-served markets and the un-served ethnic and other markets in a national capacity and with the high quality digital broadcasts.

Ludwig’s Target Marketing Broadcasting (TMB) in conjunction with Ludwig’s “specialized broadcasting” is the newest and most revolutionary concept in “Consumer Specific Broadcasting”. The subscriber’s receiver will contain a GPS chip and intelligence that will track the listeners’ geographic position and provide data as content preferences including specific advertisements heard.  None of the existing HD FM or Satellite radio providers can provide to potential advertisers this type of near real-time information. 

Initially, catering to the foreign population in the U.S, Ludwig will provide high quality radio transmissions of foreign news, sports, and talk shows directly from foreign stations to select user communities as well the ability to give subscribers unprecedented access to foreign language programming focused on local and U.S. content specific to their ethnic group. Due to the large number of digital channels Ludwig is able to transmit Ludwig is looking beyond ethnic programming content and intends to also provide Educational, Religious, Old Time Radio programs, Radio Reader for the visually impaired, news and information without commentary and other specialized programs to target groups. The Ludwig transmission model has the additional value that this new broadcast technology is designed for advertisers to get their message to their intended target market with “proof positive” validation in hours not statistical questimates months after the advertisement was broadcast.